So Paul... how is this all done? I thought you'd never ask! Actually, the underlying technology itself isn't too complicated - in fact, many people could give you cut n' paste PHP, Perl or Javascript code that will allow you to do "first name personalization". However, I wanted much more than a cut n' paste solution... I wanted the ability to create a personalized signature line virtually on the fly. If I'd just typed up a deal-clinching email to John Smith, I wanted a way of hooking John into visiting my site without having to ask him. I wanted to sign off with... Best, Paul Hancox http://www.mysite.com/?tag=ForJonSmithOnly ... and when he (almost inevitably) clicked onto my site, I wanted to give him a big personalized welcome, which would also help me get more sales - something like.. Hi John... thanks for taking the time out to look at our new site. Your XYZ Widget company would find the information under the "Amazing Widget" section particularly useful. I wanted to be able to do that whether a visitor was coming from a signature line in email, a message board, or even from a link in my electronic books. I wanted to be able to know if they had clicked it, or not. And I wanted to do that for every article I wrote, every communication I sent out. If I didn't have a particular tag set up, but I knew visitors were coming from a particular site, I wanted to be able to greet visitors from that site personally - maximizing my chance of getting a sale from that particular source of traffic. And I already had the ability to personalize email (that's the autoresponder's job!), but I wanted the ability to personalize the offer link (increasing click-thrus) as well as to personalize the sales letter with my prospect's first name! I wasn't asking much, was I? A while back, a client of mine paid me $895 to implement a more basic version of this on their site, which was what inspired me to come up with these ideas in the first place. (Trouble is, it was custom-made for their site, and couldn't be adapted to a different site very easily.) So I decided to create a tool which could be used on other sites. I didn't have a whole lot of time, so I outsourced a programmer to write part of the script for me... only to find out a few months (and $1,795 dollars) later that he couldn't finish the project. (Don't you just hate that?) So... I sat down and wrote the whole thing from scratch. (If you want things doing properly, eh?...) After countless hours of hard work (and not a few sleepless nights), I created the tool to do it all for me - which I called Traffic Personalizer™. I started using it in the signature line of every personal email I sent out... at the end of every forum post, and also to personalize broadcast emails. Guess what happened?... Apart from the fact that virtually every one of my signature links were being clicked (and I knew exactly which ones were and which ones weren't)... ... people were asking me the same thing you're asking me... "How are you doing that? I want to do it!" I conducted split tests on my broadcast emails, and found that personalizing the offer link always increased click-thrus: in fact, one particular campaign I ran generated 137% more click-thrus than the same email with a generic offer link, with a bottom line of... ... a 71% increase in sales, just from a personalized link! I must stress that your results will vary, but can you begin to see the potential this has to dramatically increase your sales? That's when I decided to share Traffic Personalizer™ with a few close marketing friends. It was as I suspected: not one of their campaigns using personalized links lowered sales (can't think why!)... instead, increases in click-thrus (compared to using a generic link) varied between 45% and 110%... with increases in sales ranging from 27% to over 60%! What would just a 27% increase in sales do to your bottom line? (And that was the least effective campaign!) That's when I decided to share Traffic Personalizer™ with marketers and web site owners like 
yourself.I approached several potential clients, who after being shown what had been achieved for the client who paid me $895, were eagerly prepared to pay $497 for the ability to do exactly what I've just described to you... these are business people who are smart enough to realize they could recoup their $497 investment within weeks. However, if like many of my customers, you're just starting out... $497 is a big investment - I know, I've been there! So, after speaking with price experts, we decided to offer it for $197, to put it within reach of the newer entrepeneurs, perhaps like yourself. Update: I've decided to go against the advice of the "experts"! For now, I'm going to offer this to you for just $97... what's more, you can try it out completely risk-free for 60 days, as you'll see shortly. I'm not going to insult you by saying this offer will be withdrawn at midnight. It's very simple... I reserve the right to start listening to the experts again - at any time. (I go by the rule of always wanting to help people out - if you go by this yourself you'll find you can easily succeed in business!)... So, let's recap - here's what you'll get for your small investment in this unique marketing tool:
Try Traffic Personalizer™ Risk-Free For 60 Days! I know you'll absolutely love your new marketing tool... especially when I share with you some of the amazingly creative ways my customers are already using it... but I also understand you might be asking, Is it worth it? There's really only one way to know for sure, and that's for you to try it out! So here's my offer to you...
(c) 2007 Paul Hancox |
