Revealed: "The 3 Secret Personalization
Techniques That Increased Sales By 138%


Here's two more powerful techniques you can use to grab your client's attention...

Technique #2 - "I Get Where You're Coming From, Man!"


So, you'll need to see this one in action to understand exactly what it is, and why it works:

Here's what I'd like you to do...

Go to the following page of my site over at ConvertHits.com. Don't worry, all that will happen is you'll be given a link to get back to this page! I'll explain why in just a few moments...

http://www.converthits.com/trafficpersonalizer.shtml

Go to that link, and then click the link provided to get back to this page.

If it's worked... you should see a personalized message at the top of this page, which reads:

"Welcome, visitors from ConvertHits.com! Since you've been reading my e-series on converting visitors into customers, you'll find these sales-boosting techniques particularly good..."

This time, no tag was involved!

(If you see a different message, you may need to press Reload or Refresh in your browser, since the older version may be stored in your browser's memory, or "cache".)

So, how's it done? Again, I'll show you in a few minutes... but here's the point:

If you're getting traffic from a specific site, you can create a unique message which will display only for visitors coming from that site!

You see, here's the thing: marketers are always telling us we need to use attention-grabbing headlines in our copy, right?

Well, what could be a more effective attention-grabber than using what we already know about that visitor, to hook them in?

And with this technique, we use what we know about them (i.e. where they've come from), to get them to read on!...

Here's a quick example: let's say you run a dog lovers site, and you're getting traffic from a site that specializes in training poodles. Using my technique, do you think the following pre-headline might warm them up?

"Welcome to my dog lovers site! Over the next few days we're running a special competition for poodles and their trainers... follow the relevant links to find out more."

Obviously that is just one example among many that I could show you... can you start to  imagine all the possibilites this technique can open up to you?

Technique #3 - Your own personal link, and the best $497 you'll ever spend...


We're all used to getting personalized "snail mail", aren't we? It's not rocket science for a business to send out a mailshot with a personalized "Dear Bill" or "Dear Jane" as the opening line.

And email autoresponder services offer something similar - when you give your first name for signing up to an email newsletter, the newsletter can be easily personalized with a simple "field".

So, you might be thinking... OK, and...?

Here's the thing: With your autoresponder service, that's where the personalization usually stops. You click on a generic link in your favourite newsletter, and you're usually taken to a generic sales letter or page.

With my third stealth strategy, that all changes. Now you can personalize both the link you give to your customers, and the sales page that follows!

OK, let's say you're a big fan of Micro Widgets, and you've been subscribed to the Micro Widget User email newsletter for a while. Then you receive this in your email:

Dear John,

You know that here at Micro Widget User we've been raving about the Widget Ultra XI for a while now?

Great news - for you and a select number of regular customers I've been able secure a substantial discount (they'll only let me have 100 of these vouchers).

Please don't give the link below with anyone else - it's for your eyes only, John:

http://www.microwidgetuser.com/ultraxi/John

Best,

Paul Hancox
http://www.microwidgetuser.com

P.S: I apologize in advance if the above link no longer works, as they've told us we need to pull the voucher once we hit the magic number.


OK, did you notice anything special here? Sure, the email is addressed to John personally, but that's not particularly special, as most people do that in email.

What's special is that the offer link itself is personalized. This is the first of two keys to using this third powerful technique. When John sees his own name in the offer link, don't you think he's more likely to click on it?

In my own private tests with this technique, I've found it increased my click-thru rate by 137% compared to using a generic link! Obviously your results will differ - but it's hardly going to lower click-thru rates, is it?

Now here's the best part...

John clicks his personalized link, and he's taken to the following sales letter...

PRIVATE: YOUR WIDGET ULTRA XI DISCOUNT VOUCHER - 50% OFF.

John, as I discussed in your email, I've managed to secure the Widget Ultra XI for you at an incredible 50% discount. However, I have a strictly limited supply, so order now to avoid disappointment.

CLICK HERE TO BUY.

P.S: John, please do not share this offer with friends, as it's for my regular customers only.

P.P.S: Did you know the Widget Ultra XI comes with its own carrying case? Handy for those trips with the family!

P.P.P.S: - I'm expecting you'll come up with much better sales letters than this for your campaigns, but hopefully you get the point!

As if seeing his own name in the offer link wasn't enough, he now sees his own name in the sales letter as well!

Of course, this is just a very basic example... naturally you can design your campaigns and sales letters exactly how you'd like...

The point is this...

(a) the offer link itself is personalized, which will increase click-thru rates,

(b) the sales letter is also personalized, using your prospect's own name... grabbing your client's attention!

(c) You can completely hide the technology behind the personalization process, so the client doesn't have to know it's all automated.

(d) A "cookie" is set, so if your visitor comes back to your sales letter, their name will be remembered! (Assuming the visitor hasn't cleared the cookies from their browser.)

So, what do you think so far?


HOW IS THIS DONE? CLICK HERE TO FIND OUT...




(c) 2007 Paul Hancox

contact me